The list below describes the range of public affairs services lobbying firms might provide to third party clients and/or services that an in-house public affairs professional might carry out for his or her employer:
- Political Monitoring
- Intelligence gathering
- Perceptions auditing
- Policy research
- Policy and risk analysis
- Stakeholder and issues mapping/analysis
- Legislative and regulatory tracking
- Horizon scanning
- Strategy development
- Campaign planning
- Issues and crisis management
- Message and narrative development
- Message training and rehearsal
- Audience research and polling
- Strategic advice and counsel
- Stakeholder contact management
- Written submissions and briefings
- Event creation and management
- Issue seminars and roundtables
- Strategic sponsorship
- Political media relations
- Coalition building
- Grass-roots campaigning
- Reputation management
These roles may be provided in various combinations and may carry different titles or descriptions. Some of the most common include:
- Monitoring means providing both advice and analysis of activities in Parliament and Whitehall, in the political parties, local government, public bodies, pressure groups, think tanks and EU institutions, including debates, questions, committee inquiries, statements, reports, legislation and regulation.
- Public affairs and programme support means, for example, assistance with political research, with drafting written submissions to Government consultations and select committee inquiries, and with the administration of programmes of meetings with target audiences.
- Profile raising means supporting organisations wanting to be better known and understood by political stakeholders as they engage with Government, Parliament and other key influencers.
- Decision making analysis means helping individuals organisations wanting policy, legislative or regulatory change to understand who the key decision makers are, when to approach them and how best to make the individual’s or organisation’s case.
- Strategic communications advice means full campaigns in the political arenas to achieve particular objectives, often within a framework of wider internal communications and public relations work.
- Audit means testing the perceptions held of organisations by political and other stakeholders, and auditing the effectiveness of previous political engagement.